Google Analytics 4 alternatives in 2026

Q: Does Connections Analytics have a free plan?

Yes. You can start on the free plan without a card. Analytics has no separate price, because it is part of Connections Pass. Adding your sites costs nothing extra. This page does not give Connections Pass prices, so check them before you commit.

Compare Google Analytics 4 with Connections Analytics: what each one does, how each is priced, and what to check before you choose.

By Uncommon Comforts · 2026-10-16

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Google Analytics 4 is offered free of charge. ^[1] Connections Analytics has no separate price because it is part of Connections Pass, and you can start on its free plan without a card. ^[2] ^[2]

Option	Own fee	Card fee	Start
Google Analytics 4	Offered free of charge ^[1]	not published	not published
Connections Analytics	Part of Connections Pass ^[2]	not published	Free plan, no card needed ^[2]

Why people who run things look past Google Analytics 4

Looking at alternatives is a normal step when a team wants a different mix of features or a different way of working. Google Analytics 4 is offered free of charge, so price is often one of the first things people compare. ^[1] Google's page also describes free and easy-to-use solutions for businesses of every size. ^[1] Whether that breadth is useful depends on the team. It can show how your customers interact across your sites and apps throughout their lifecycle. ^[1] A person who runs one small website may weigh those points differently from a person who runs several sites and apps. Reasons to look elsewhere usually come from the work itself: which pages matter, who reads the numbers, and how often they are checked. Start with those questions, then read the rest of this page against them.

Google Analytics 4: website measurement with shareable reports and automation

Google's page describes an easy-to-use interface and shareable reports for analyzing data. ^[1] It also lists built-in automation, flexible reporting and cross-platform attribution as parts of a measurement foundation. ^[1] Those points are the tool's own description, so read them as a starting claim rather than a finished comparison. Google's own site is the reference for current pricing and terms, and this page does not repeat them. When you compare, write down the three or four questions your team needs answered each week, then check whether each one is answered in the reports you would use every day.

Connections Analytics: website traffic and page speed in one web app

Connections Analytics is made by the team that publishes this site. You add one script to your site, and it records page views and clicks without you tagging anything by hand. ^[2] The same script records JavaScript errors and page speed, so you can see them next to your traffic. ^[2] A live view refreshes every 30 seconds and shows which pages people are on right now. ^[2] Its traffic views include a city-level view of where visitors are. ^[2] You can see the searches that show your pages on Google, including those close to page one. ^[2] Stripe, the card payment service, can be linked so you see revenue from it next to your traffic. ^[2]

How to pick the right Google Analytics 4 alternative

Start with the question you need answered each week, and let that decide the order of your list. The Google Analytics 4 section above covers the free starting point and the reporting features, so use it as one column of your comparison. If the need is traffic, clicks, page speed and errors in one web app, Connections Analytics covers those points. ^[2] ^[2] You can also start on its free plan without a card. ^[2] If you take card payments through Stripe and want revenue next to your traffic, the linked Stripe view is the part of the product that answers that. ^[2] If one site and a small team describe your setting, check whether the free plan covers enough of what you need before you add a plan. Before you commit, check these points. The page does not list the price of Connections Pass, so look it up before you decide. Connections Analytics keeps tracking going when a plan is used up, but busy sessions are sampled. ^[2] Check that against your traffic. Connections Analytics also lets you download every raw event by month. ^[2] For Google Analytics 4, this page does not cover export options, so check them on Google's own site. Someone who can edit your site should be part of the decision, since adding tracking code means changing your pages.

Frequently asked questions

Is Google Analytics 4 free to use?

Google's page says Google Analytics gives you the tools, free of charge, to understand the customer journey. ^[1] The same page describes free and easy-to-use solutions for businesses of every size. ^[1] This page does not list terms beyond those statements, so check Google's own site before you rely on them for a budget.

Does Connections Analytics have a free plan?

Yes. You can start on the free plan without a card. ^[2] Analytics has no separate price, because it is part of Connections Pass. ^[2] Adding your sites costs nothing extra. ^[2] This page does not give Connections Pass prices, so check them before you commit.

How do you start tracking with Connections Analytics?

Add your site in the app, then copy the short snippet of code it shows you and paste it into your site. ^[2] You add one script to your site, and it records page views and clicks without you tagging anything by hand. ^[2] If no data arrives, it looks at your homepage once and says why. ^[2]

Can you download your data from Connections Analytics?

Yes. You can download every raw event, by month, as a compressed data file with a checksummed manifest. ^[2] For Google Analytics 4, the facts on this page do not cover exports, so check its export options on Google's own site before you rely on them. Ask the same question of any other tool on your list.

Which other Google Analytics alternatives does this page cover?

This page compares Google Analytics 4 with Connections Analytics only. For this search, those are the two options this page has published facts for, so no other tools are named here. Use the table above to compare their fees side by side, and check any other tool's own pricing and features before you add it to your list.

You can start on the free plan without a card. ^[2] Analytics has no separate price; it is part of Connections Pass. ^[2]

Try Connections Analytics