Uncommon Comforts Plain comparisons of the tools you keep your people and your work in

Fathom Analytics alternatives in 2026

Compare Fathom Analytics alternatives by what each tool does, with Connections Analytics and other options explained.

By Uncommon Comforts ยท

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Fathom Analytics is a Google Analytics alternative focused on privacy and making analytics easy to understand. [1] Google Analytics 4 tracks customer interactions across sites and apps throughout the customer lifecycle. [2] Plausible Analytics provides privacy features, public code, and EU hosting. [3] [3] [3] Matomo provides raw data access, hosting choices, and conversion or event analytics. [4] [4] [4] Connections Analytics records page views and clicks without manual tagging, and provides reports for traffic, funnels, errors, page speed, search visibility, and linked Stripe revenue. [5] [5] [5] [5] [5]

OptionAnalytics feeCard fee
Fathom Analytics$15/month for up to 100,000 monthly pageviews. [6]not published
Plausible AnalyticsStarter is $9/month. [3]not published
Matomonot publishednot published
Connections AnalyticsAnalytics has no separate price because it is part of Connections Pass. [5]not published

Why people who run things look past Fathom Analytics

Fathom Analytics is a Google Analytics alternative focused on privacy and making analytics easy to understand. [1] Fathom Analytics does not use cookies for analytics. [1] It provides email reports for one site or several. [1] Fathom Analytics keeps analytics history while a customer is subscribed. [1] Fathom Analytics provides unlimited data retention for customers. [1]

People comparing alternatives may look at tools with different reporting styles, data options, or extra website insights. Fathom Analytics provides UTM campaign tracking and conversion measurement. [1] [1] A choice depends on which parts of measurement matter most for a site.

Google Analytics 4: what it does, in a few plain words

Google Analytics 4 gives businesses tools to understand the customer journey free of charge. [2] Google Analytics 4 describes free and easy-to-use solutions for businesses of every size. [2] It includes built-in automation, flexible reporting, and cross-platform attribution. [2] It can track customer interactions across sites and apps throughout the customer lifecycle. [2] It provides shareable reports and an interface for analyzing data. [2]

Plausible Analytics: what it does, in a few plain words

Plausible Analytics provides website analytics with a focus on privacy features. [3] Plausible Analytics does not use cookies or persistent identifiers and does not track individual users across sites or devices. [3] Its code is public and auditable. [3] Plausible Analytics is built and hosted in the EU. [3]

Matomo: what it does, in a few plain words

Matomo provides analytics options that include unsampled data, raw data access, and first-party tracking. [4] [4] [4] Matomo provides GDPR compliance features, cookieless tracking, and data anonymisation. [4] [4] [4] Matomo offers cloud or on-premise hosting. [4] It provides APIs and integrations, conversions and events analytics, and A/B testing and personalisation. [4] [4] [4]

Connections Analytics: what it does, in a few plain words

Connections Analytics is made by the team that publishes this site. [5] Connections Analytics lets you add one script to your site, and it records page views and clicks without you tagging anything by hand. [5] The Overview has a live tile that refreshes every 30 seconds and shows which pages people are on right now. [5] Traffic reports include a city-level geography view. [5]

You can create and edit funnels of 2 to 8 steps made of pages or clicks. [5] The same script also records JavaScript errors and page speed, so you can see them next to your traffic. [5] You can see revenue from Stripe linked to your traffic. [5] You can see the searches that show your pages on Google, and which are close to page one. [5] A check tells you whether AI assistants can find, read and name your site. [5] It can email a weekly or monthly summary to the addresses you add. [5]

How to pick the right Fathom Analytics alternative

Choose Google Analytics 4 when understanding interactions across sites and apps is the main need. [2] Choose Plausible Analytics when privacy features, public code, and hosting location are important factors. [3] [3] [3] Choose Matomo when raw data access, hosting choices, and conversion or event analytics matter. [4] [4] [4] Choose Connections Analytics when page views, clicks, funnels, errors, page speed, search visibility, and traffic linked to Stripe revenue are useful areas to see together. [5] [5] [5] [5] [5]

Before choosing, check which reports are needed, who needs access, and which data views support the decisions being made. The right alternative depends on the way a site owner wants to understand visitors.

Frequently asked questions

Is Fathom Analytics a good alternative to Google Analytics 4?

Fathom Analytics and Google Analytics 4 describe different approaches to website measurement. Fathom Analytics focuses on privacy and simple analytics. [1] Google Analytics 4 provides tools for understanding customer interactions across sites and apps. [2] The choice depends on which reports and data views a site needs.

Which Fathom Analytics alternative includes funnel reports?

Connections Analytics lets you create and edit funnels of 2 to 8 steps made of pages or clicks. [5] Other tools in this comparison may offer different reporting features, so check the reports each tool provides before choosing. A review of reporting needs can help match a tool to the work that needs to be done.

Does Fathom Analytics have email reports?

Yes, Fathom Analytics provides email reports for one site or several. [1] Connections Analytics can also email a weekly or monthly summary to the addresses you add. [5] Both provide ways to receive information without opening a dashboard every time.

What should be checked before choosing a website analytics tool?

Check the reports needed, the way visitor data is handled, and any extra information needed for decisions. Options in this comparison include privacy-focused analytics, raw data access, cross-platform measurement, and website-focused reports. [3] [4] [2]

Can Connections Analytics show website errors and page speed?

Connections Analytics records JavaScript errors and page speed with the same script that records traffic, so those details can be seen next to traffic information. [5] It also records page views and clicks without manual tagging. [5]

You can start on the free plan without a card. [5] Analytics has no separate price; it is part of Connections Pass. [5]

Try Connections Analytics

Sources

  1. Fathom Analytics, usefathom.com, read 2026-10-08
  2. Google Analytics 4, marketingplatform.google.com/about/analytics, read 2026-10-08
  3. Plausible Analytics, plausible.io, read 2026-10-08
  4. Matomo, matomo.org, read 2026-10-08
  5. Connections Analytics' own description of itself (the product of this site's publisher)
  6. Fathom Analytics, usefathom.com/pricing, read 2026-10-08

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