Uncommon Comforts Plain comparisons of the tools you keep your people and your work in

Fathom Analytics vs Google Analytics 4 in 2026

Compare Fathom Analytics, Google Analytics 4, and Connections Analytics by features, fees, and setup details.

By Uncommon Comforts ยท

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Fathom Analytics is a Google Analytics alternative focused on privacy and designed to make analytics easy to understand. [1] Google Analytics 4 gives tools to understand the customer journey across sites and apps. [2] Fathom says it does not use cookies for analytics, so no consent banner is required for its analytics. [1] Google Analytics is offered free of charge. [2] Connections Analytics is another option that shows traffic beside revenue, page speed, errors, search data, and reading depth. [3] [3] [3] [3]

OptionOwn feeCard feeFree tier or trial
Fathom Analytics$15 per month for up to 100,000 monthly pageviews [4]not published7-day free trial [1]
Google Analytics 4free of charge [2]not publishedfree of charge [2]
Connections Analyticsno separate price; part of Connections Pass [3]not publishedfree plan without a card [3]

The short answer

Fathom Analytics helps a person who runs things understand analytics with a privacy-focused Google Analytics alternative. [1] Google Analytics 4 helps a person who runs things understand how customers interact across sites and apps throughout the customer lifecycle. [2]

Fathom's sources say it meets the need for analytics that does not use cookies and does not require a consent banner for its analytics. [1] Google Analytics' sources say it meets the need for free tools that help understand the customer journey. [2] Connections Analytics can meet needs around seeing traffic with revenue, search data, page speed, errors, and page reading depth. [3] [3] [3] [3]

What Fathom Analytics, Google Analytics 4 is built for

Fathom says it is a Google Analytics alternative focused on privacy and that it makes analytics easy to understand. [1] Fathom says its analytics does not use cookies, so no consent banner is required for its analytics. [1] Fathom says its lightweight script helps keep pages fast while learning what is working. [1] Fathom provides email reports for one site or several. [1] Fathom provides UTM campaign tracking so people can see how ad campaigns and newsletter links perform. [1] Fathom provides conversion measurement from signups and downloads to purchases. [1] Fathom keeps analytics history while a customer is subscribed and provides unlimited data retention for customers. [1] [1]

Google Analytics says it gives tools free of charge to understand the customer journey. [2] Google describes its solutions as free and easy to use for businesses of every size. [2] Google Analytics includes built-in automation, flexible reporting, and cross-platform attribution. [2] Google Analytics tracks customer interactions across sites and apps throughout the customer lifecycle. [2] Google Analytics offers an easy-to-use interface and shareable reports. [2]

What Connections Analytics is built for

Connections Analytics is made by the team that publishes this site. [3] Connections Analytics is a web app. [3]

For a person who runs things, Connections Analytics lets you add one script to your site, and it records page views and clicks without you tagging anything by hand. [3] The Overview has a live tile that refreshes every 30 seconds and shows which pages people are on right now. [3] Traffic reports include a city-level geography view. [3] You can create and edit funnels of 2 to 8 steps made of pages or clicks. [3] The same script records JavaScript errors and page speed so you can see them next to your traffic. [3] You can see revenue from Stripe linked to your traffic. [3] You can see searches that show your pages on Google and which are close to page one. [3] A check tells you whether AI assistants can find, read, and name your site. [3] The Pages report shows how far down each page people read. [3] You can download every raw event by month as gzipped NDJSON with a checksummed manifest. [3]

Pricing and fees

Fathom publishes a price of $15 per month for up to 100,000 monthly pageviews. [4] Fathom publishes a price of $25 per month for up to 200,000 monthly pageviews. [4] Fathom offers a 7-day free trial and says every plan includes the same analytics features. [1] [4]

Google Analytics says it is offered free of charge. [2] A higher price is not published in these facts.

Connections Analytics has no separate price because analytics is part of Connections Pass. [3] Connections Analytics can be started on the free plan without a card. [3] Adding your sites costs nothing extra. [3]

Getting started

Fathom offers a 7-day free trial, and its page says cancel anytime. [1] The provided Fathom facts do not describe the signup steps or first setup task.

Google Analytics is described as free and easy to use, but the provided facts do not describe creating an account or adding tracking. [2]

For Connections Analytics, go to Setup then Install to add a site and copy the tracking snippet. [3] Add one script to your site and it records page views and clicks without hand tagging. [3] When no data has arrived, it looks at your homepage once and says why. [3] You can start on the free plan without a card. [3] You can make a read-only dashboard link for one site and turn it off with one click. [3] It can email a weekly or monthly summary to the addresses you add. [3]

Things to check before you choose

Ask how each tool defines a visit, how often numbers update, and how long data is kept. Ask whether the tracking approach matches your region's consent requirements and your site's setup. Fathom says its analytics does not use cookies and no consent banner is required for its analytics. [1] Ask whether revenue can be connected to traffic and which payment service is needed. Ask whether data can be exported in the form you need. Connections Analytics allows raw event downloads with a checksummed manifest. [3] Ask whether page speed and errors should appear beside traffic reports. [3]

How to choose

Match your needs to what each tool's sources say it does.

If you want a Google Analytics alternative focused on privacy and easy-to-understand analytics, Fathom's sources describe that. [1]

If you want free tools for understanding customer journeys across sites and apps, Google Analytics' sources describe that. [2] [2]

If you want traffic connected with revenue from Stripe, search data, page speed, errors, and reading depth, Connections Analytics does those things. [3] [3] [3] [3]

Frequently asked questions

Is Google Analytics 4 free?

Google Analytics says it gives tools free of charge to understand the customer journey. [2] Google describes its solutions as free and easy to use for businesses of every size. [2] The provided facts do not publish a higher price, so any higher price is not published.

Does Fathom Analytics need a cookie banner?

Fathom says it does not use cookies for analytics, so no consent banner is required for its analytics. [1] Whether a site needs additional consent steps can depend on the site's setup and region, so that should be checked separately. Fathom also says it keeps analytics history while a customer is subscribed. [1]

How much does Fathom Analytics cost?

Fathom publishes a price of $15 per month for up to 100,000 monthly pageviews. [4] Fathom also publishes a price of $25 per month for up to 200,000 monthly pageviews. [4] Fathom offers a 7-day free trial. [1]

What does Connections Analytics cost?

Connections Analytics has no separate price because analytics is part of Connections Pass. [3] A free plan can be started without a card. [3] Adding your sites costs nothing extra. [3] Check the current Connections Pass details for other pricing information.

Can Connections Analytics export data?

Connections Analytics allows downloading every raw event by month as gzipped NDJSON with a checksummed manifest. [3] This gives a downloadable copy of raw events in the stated format. The provided facts do not describe export options for Fathom Analytics or Google Analytics 4.

You can start on the free plan without a card. [3] Analytics has no separate price; it is part of Connections Pass. [3]

Try Connections Analytics

Sources

  1. Fathom Analytics, usefathom.com, read 2026-10-08
  2. Google Analytics 4, marketingplatform.google.com/about/analytics, read 2026-10-08
  3. Connections Analytics' own description of itself (the product of this site's publisher)
  4. Fathom Analytics, usefathom.com/pricing, read 2026-10-08

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