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Eventbrite vs Luma in 2026

Compare Eventbrite, Luma, and Connections Events by features, fees, setup details, and questions to ask before choosing.

By Uncommon Comforts ยท

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Eventbrite lets people discover local events, sell tickets online, post events online, and use event ticketing, marketing, ads, payments, and registration tools. [1] [1] [1] [1] [1] Luma lets users create events and discover events. [2] [2] Connections Events lets a host add tickets, bring past events and guests into guest lists, and check in guests. [3] [3] [3] [3] Eventbrite lets organizers sell tickets, take registrations and collect payments. [1] [1] [1] Luma lets people create events, find events, send reminders and charge for paid events. [2] [2] [4] [4] Connections Events lets a host sell tickets, bring in past events and guests, send reminders, check guests in, and add a registration button. [3] [3] [3] [3] [3] [3]

OptionOwn feeCard fee
EventbritePaid events have a 3.7% plus $1.79 service fee per paid ticket. [5]Not published.
Luma Free5% platform fee for paid events. [6] [4]Stripe, the card payment service, charges a credit card fee typically of 2.9% plus 30 cents. [4]
Connections Free3% platform fee. [3]Not published.
Connections Pro$39.99 and 0% platform fee. [3] [3]Stripe, the card payment service, charges a separate card fee. [3]

The short answer

Eventbrite lets people discover local events and things to do, sell tickets online, post events online, and use event ticketing, marketing, ads, payments, and registration tools. [1] [1] [1] [1] [1] Luma lets users create events and discover events. [2] [2] Connections Events lets a host add tickets, bring past events and guests into guest lists, and check in guests. [3] [3] [3] [3] Eventbrite lets organizers sell tickets, take registrations and collect payments. [1] [1] [1] Luma lets people create events, find events, send reminders and charge for paid events. [2] [2] [4] [4] Connections Events lets a host sell tickets, bring in past events and guests, check guests in, send reminders and add a registration link. [3] [3] [3] [3] [3] [3]

What Eventbrite and Luma are built for

Eventbrite says it lets people discover local events and things to do. [1] Eventbrite says it offers event ticketing, an event marketing platform, ads, and payments. [1] Eventbrite says it lets organizers sell tickets online and provides event registration software. [1] [1] Eventbrite says it offers an event payment system and solutions for professional services event management. [1] [1] Luma says it lets users create events and discover events. [2] [2] Luma says Luma Free includes unlimited events and unlimited guests per event. [4] [4] [4] Luma says it sends email, SMS, push and WhatsApp reminders. [4]

What Connections Events is built for

Connections Events is made by the team that publishes this site. Connections Events lets a host add a ticket with a name and price from the ticket menu on the event page. [3] A guest list file exported from Luma, Eventbrite or Meetup can land on a past event's guest list and the guests become the host's contacts. [3] A guest list file exported from Luma, Eventbrite or Meetup can land on a past event's guest list and the guests become the host's contacts. [3] Guests can carry a QR ticket and the host can scan it at the door to check them in. [3] Guests get automatic reminders 24 hours and 1 hour before an event. [3] A host can copy a registration button to put on their own website. [3]

Pricing and fees

Eventbrite says free events with free tickets have no ticketing platform fees. [5] Eventbrite says paid events have a small fee per ticket and publishes a 3.7% plus $1.79 service fee per paid ticket. [5] [5] Luma says Luma Free is free forever, includes unlimited events and guests, and has a 5% platform fee for paid events. [4] [6] [6] Luma says Luma Plus costs $59 per month when billed annually. [4] Connections Events says the platform fee is 3% on Free and 0% on every paid plan. [3] The price of any other Connections Events plans is not published.

Getting started

Eventbrite says users can post their event online. [1] Luma says users can create their first event. [2] Connections Events says a host can start on the free plan with no card, and nothing is published and nobody is emailed until the host says so. [3] A host can copy a registration button to put on their own website. [3]

Things to check before you choose

Check how you want people to find an event, register, pay, receive reminders, and arrive at the door. Check which guest history, event imports, website registration options, and reports matter for the way events are run. Ask whether the fee structure matches the ticket price and payment setup needed. Check whether the reminders, guest updates, and event records work the way the host expects.

How to choose

Choose based on the tasks that matter most for the event work being done. Eventbrite sources describe ticket selling, event registration, event marketing, and payments. [1] [1] [1] Luma sources describe creating events, discovering events, reminders, and paid event fees. [2] [2] [4] [4] Connections Events claims describe ticket creation, past event and guest imports, check-in, reminders, and event registration links. [3] [3] [3] [3] [3]

Frequently asked questions

Is Eventbrite free for nonprofits?

Eventbrite says free events with free tickets have no ticketing platform fees, and no separate nonprofit price is published. [5] Check the current terms for the exact nonprofit situation before choosing. The key question is whether the fee setup matches the type of event being run.

Does Luma offer free events?

Luma says Luma Free is free forever and includes unlimited events and unlimited guests per event. [4] [4] [4] Luma also says paid events have a 5% platform fee. [6]

Can Connections Events import past Eventbrite or Luma events?

Connections Events says a host can paste a Luma, Eventbrite, or Meetup page, select events, and turn each one into an unpublished draft. [3] It also says guest list files exported from Luma, Eventbrite, or Meetup can add guests from past events to contacts. [3]

Does Connections Events charge a platform fee?

Connections Events says the platform fee is 3% on Free and 0% on every paid plan. [3] Connections Pro sales pay no platform fee, only Stripe's card fee. [3] [3] Stripe, the card payment service, charges the card fee separately. [3]

How do Eventbrite and Luma compare for creating events?

Eventbrite says it lets organizers sell tickets online and provides event registration software. [1] [1] Luma says users can create events and discover events. [2] [2] Compare those needs with the event tasks, fees, and the guest sign-ups and check-in the host must handle.

Connections Pro is $39.99, removes the event, guest and manager walls, and its sales pay no platform fee, only Stripe's card fee. [3] Connections Free costs $0, and going over a limit stops the feature rather than billing you. [3]

Try Connections Events

Sources

  1. Eventbrite, eventbrite.com, read 2026-10-08
  2. Luma, lu.ma, read 2026-10-08
  3. Connections Events' own description of itself (the product of this site's publisher)
  4. Luma, lu.ma/pricing, read 2026-10-08
  5. Eventbrite, eventbrite.com/organizer/pricing, read 2026-10-08
  6. Luma, luma.com/pricing, read 2026-10-06

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