Empire Flippers vs Flippa in 2026

Q: Does Connections Deals charge a success fee?

The product takes no success fee and moves no money . Features for buyers are free and need only a signed-in account . Posting a listing requires a paid membership . Each listing carries a 600-credit price on top . Connections Pro is $39.99 a month , and Connections Business is $99.99 a month .

Empire Flippers vs Flippa compared on what each marketplace does, what its own pages say, fees, getting started, and how to choose for a business sale.

By Uncommon Comforts · 2026-10-27

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Empire Flippers and Flippa both run marketplaces for online businesses ^[1]^[2], and Connections Deals is a further option whose approved claims cover browsing, posting and seller replies ^[3].

Option	Sale or listing fee	Plan price	Per-listing charge
Empire Flippers	Commission of $10,000 for businesses valued from $0 to $66,666.66 ^[4]; a flat 15% of the sale price for businesses valued from $66,666.66 to $700,000 ^[4]	Not published	Not published
Flippa	Not published	Not published	Not published
Connections Deals	No success fee ^[3]	Free at $0 ^[3]; Pro at $39.99 a month ^[3]; Business at $99.99 a month ^[3]	600 credits per listing, on top ^[3]

The short answer

Empire Flippers runs a marketplace for online businesses, and says it publishes new businesses for sale every Monday ^[1]. It also says it rejects most businesses before they go live ^[1]. Flippa is a platform for buying and selling online businesses, websites, apps and domains ^[2], and it says it pairs its brokers with the world's largest buyer pool ^[2]. Connections Deals is a further option, and its approved claims cover browsing deals, posting listings and replies from sellers ^[3].

Each tool's sources cover features for buyers and for sellers. Empire Flippers' sources describe a free account to start due diligence on a listing ^[1], access to a listing's financial statements ^[1], and a valuation tool for sellers ^[1]. Flippa's sources describe a free valuation estimate ^[2], an AI assistant that drafts a sale document ^[2], and a secure workspace for managing a sale ^[2]. Connections Deals' claims describe free buyer features ^[3] and saved deals ^[3]. Which one fits depends on the need, and the sections below give the terms each source states.

Empire Flippers and Flippa compared

Empire Flippers says buyers and sellers have traded over $600M+ worth of online businesses ^[1]. It also says more than 2,678 entrepreneurs have sold their business through it ^[1]. A free account is needed to start due diligence on a business for sale ^[1]. Opening a listing gives access to its URL, Google Analytics and Profit & Loss Statement ^[1]. For sellers, the company offers a valuation tool ^[1] and advisors it calls M&A advisors, who can be booked for a free call ^[1]. It says it transfers the business to the buyer for sellers, so they do not have to ^[1].

Flippa calls itself the world's #1 platform for online business transactions ^[2]. It says it has 1.9M+ registered acquirers in its buyer pool ^[2], including private equity firms, family offices and search funds ^[2]. It says over 62% of its deals are done cross border ^[2]. Its Data Room lets sellers control exactly who sees uploaded documents and when ^[2]. Its BrokerAI tool generates a polished Confidential Information Memorandum, a summary document for buyers, from business data ^[2].

What Connections Deals is built for

Connections Deals is made by the team that publishes this site. Signed-out visitors can see a deal's title, story and category ^[3]. Features for buyers are free and need only a signed-in account, including on the free tier ^[3]. Members can save deals, and the product tracks when a saved deal closes or expires ^[3]. The product shows a list of deals ranked for each member, with a minimum quality level applied ^[3]. The deal list has a 'Looking for' option ^[3]. A seller can mark a deal as private, which limits who can open it ^[3].

For sellers, the product lets a seller post one reply to each interested member on a deal and edit it later ^[3]. Sellers see a list of the members who reached out about their deals ^[3]. A seller's record shows the share of interest requests on their listings that received a reply ^[3]. A seller can require members to confirm their own accreditation before they see a deal ^[3]. Contact details are hidden from the text its drafting tool writes ^[3]. Listings can renew on a timer that starts a renewal when it fires ^[3]. The product does not move money or charge a success fee ^[3].

Pricing and fees

Empire Flippers says it typically prices a listing at the sum of the last 12 months of net profit times a multiple from 1.7X to 5X+, depending on several factors ^[4]. Its commission is $10,000 for businesses valued from $0 to $66,666.66 ^[4], and a flat 15% of the sale price for businesses valued between $66,666.66 and $700,000 ^[4]. The sources for Flippa give no fee figure, so its fees are not published there. Check its current terms before you choose.

Posting a listing requires a paid membership ^[3]. Publishing or renewing a listing comes with a 600-credit price per listing, on top ^[3]. Connections Free costs $0 ^[3], while Connections Pro is $39.99 a month ^[3] and Connections Business is $99.99 a month ^[3]. The product takes no success fee and moves no money ^[3].

Getting started

To start on Empire Flippers, register for a free account before you begin due diligence on a business for sale ^[1]. Opening a listing then gives access to its URL, Google Analytics and Profit & Loss Statement ^[1]. New businesses are published every Monday ^[1]. The sources for Flippa do not describe its sign-up steps, so check its site for the current process before you start.

Some actions on Connections Deals ask you to sign in, and signing in is free ^[3]. Buyer-side features need only a signed-in account ^[3]. Posting a listing requires a paid membership ^[3]. The product can be installed from the browser like an app, and a version for app stores has been prepared, though no release is shown ^[3].

Things to check before you choose

Which fees apply to the sale you have in mind, and does the platform publish that figure on its current pricing page? Does the platform show a business's financial records before you pay for access, and what does that access cost? Who handles the sale itself, the buyer and seller directly, a broker, or the platform? How many of the platform's buyers are active in the category you are selling in? If you list a business, what happens when the listing expires, and can it renew on its own? Can you choose who sees a deal, and can you reply to each interested buyer one at a time?

How to choose

A person who runs things and wants to see a business's financial statements before buying can look at Empire Flippers, whose opened listings give access to a Profit & Loss Statement ^[1]. A person who wants a large buyer pool can look at Flippa, which says it has 1.9M+ registered acquirers ^[2]. A person who wants to post and browse deals, and avoid a success fee, can look at Connections Deals, which takes no success fee ^[3] and charges $39.99 a month for its first paid plan ^[3]. A person who wants a valuation before listing can compare Flippa's free estimate ^[2] with Empire Flippers' valuation tool ^[1].

Frequently asked questions

Is Empire Flippers free to use?

A free account is needed to start due diligence on a business for sale ^[1]. Opening a listing gives access to its URL, Google Analytics and Profit & Loss Statement ^[1]. The company says its commission is $10,000 for businesses valued from $0 to $66,666.66 ^[4], and a flat 15% of the sale price for businesses valued from $66,666.66 to $700,000 ^[4]. The sources do not state whether opening a listing has a charge, so check its current terms before you decide.

How many buyers does Flippa have?

Flippa says it has 1.9M+ buyers globally, including private equity firms, family offices and search funds ^[2]. It says it matches sellers with verified buyers from a pool of 1.9M+ registered acquirers ^[2]. It also says over 62% of its deals are done cross border ^[2]. The sources do not give a count of buyers active in a given category, so ask the platform for that before you list.

Does Connections Deals charge a success fee?

The product takes no success fee and moves no money ^[3]. Features for buyers are free and need only a signed-in account ^[3]. Posting a listing requires a paid membership ^[3]. Each listing carries a 600-credit price on top ^[3]. Connections Pro is $39.99 a month ^[3], and Connections Business is $99.99 a month ^[3].

Can sellers see who is interested in a deal?

On Connections Deals, sellers see a list of the members who reached out about their deals ^[3]. A seller can post one reply to each interested member and edit it later ^[3]. A seller can also mark a deal as private, which limits who can open it ^[3]. Flippa says its Data Room lets sellers control exactly who sees uploaded documents and when ^[2]. For Empire Flippers, check its current pages for how sellers see interested buyers.

How does Flippa's valuation differ from Empire Flippers' valuation?

Flippa offers a free business valuation that instantly estimates what a business is worth ^[2]. Empire Flippers offers a valuation tool for sellers ^[1]. It typically prices a listing at the sum of the last 12 months of net profit times a multiple from 1.7X to 5X+, depending on several factors ^[4]. Neither source explains how Flippa calculates its estimate, so ask the platform how the figure is reached before you rely on it.

Posting listings is only for paying members. ^[3] Connections Free costs $0, and going over a limit stops the feature rather than billing you. ^[3]

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