Uncommon Comforts Plain comparisons of the tools you keep your people and your work in

Connections Rivals vs Crayon in 2026

Compare Connections Rivals and Crayon for keeping an eye on competitors: what each tool does, pricing, getting started, and how to choose.

By Uncommon Comforts ยท

Uncommon Comforts is published by the team behind Connections, whose products are compared here alongside other tools.

Crayon is competitive intelligence software. [1] Connections Rivals lets you choose one of your own websites, see its rivals, and check changes to their pages and new Google ads. [2] [2] [2]

OptionFree optionPaid plans
Crayonnot published [1]not published [1]
Connections RivalsConnections Free costs $0; going over a limit stops the feature rather than billing you [2]Connections Pro is $39.99 a month, and Connections Business is $99.99 a month [2] [2]

The short answer

Crayon is competitive intelligence software. [1] Crayon provides battlecards through Salesforce, Slack, Highspot, and other tools. [1] Crayon AI extracts competitive intelligence from data, creates content, and provides sales talk tracks and sales plays. [1]

Connections Rivals is made by the team that publishes this site, Uncommon Comforts. For a person who runs things, it lets you pick one of your own websites and see its rivals, then compare their pages with saved snapshots and check their new Google ads. [2] [2] [2]

Crayon's sources describe needs around competitive intelligence, sales materials, alerts, and shared takeaways. [1] [1] [1] Connections Rivals covers named rivals for one of your own websites, page changes, and new Google ads. [2] [2] [2]

What Crayon is built for

Crayon is competitive intelligence software. [1] Crayon provides battlecards through Salesforce, Slack, Highspot, and other tools. [1] Crayon makes competitive intelligence available through Salesforce, Slack, and other tools. [1]

Crayon AI extracts competitive intelligence from data, creates content, and provides sales talk tracks and sales plays. [1] Crayon uses AI to summarize articles about competitors into takeaways that can be shared with colleagues. [1]

Crayon monitors competitors and alerts users to relevant intelligence. [1] Crayon automatically sends high-priority competitive insights to users' inboxes. [1] Crayon scores competitive insights by importance. [1]

Crayon offers newsletters to keep company employees informed about competitive developments. [1] Crayon provides announcements about recent insights and battlecard updates. [1]

Crayon offers one-to-one coaching that lets managers monitor performance against competitors over time. [1] Crayon offers a team leaderboard to help users learn from colleagues who win competitive deals. [1]

What Connections Rivals is built for

Connections Rivals is made by the team that publishes this site, Uncommon Comforts. For a person who runs things, Connections Rivals lets you pick one of your own websites, the same ones you have in Connections Analytics, and see the rivals for that site. [2] It suggests who you compete with, and you keep the ones that matter. [2]

You can paste a list or CSV of websites and preview the status of every row before applying. [2] You can bring a removed rival back from Trash. [2]

For each rival, it compares the rival's own pages with the last saved snapshot. [2] You can ask for a check of a rival's pages now. [2]

It adds the new Google ads a rival has started running, taken from Google's Ads Transparency Center. [2] For each ad, it shows the headline, body text, call to action, the page the ad links to, and any offer. [2] It gives links to a rival's Meta, LinkedIn and TikTok ads. [2]

Rivals is not sold separately; it comes with the Connections Pass. [2] Rivals is a web app in the browser; wave 1 is web only. [2] Connections Rivals uses the same Connections login as the other Connections apps. [2] The Rivals front door has a 'Watch a rival' button. [2]

Pricing and fees

Crayon's price for any of its plans is not published in the sources cited here, so check Crayon's current pricing before you decide. [1]

Connections Rivals is not sold separately; it comes with the Connections Pass. [2] Connections Free costs $0, and going over a limit stops the feature rather than billing you. [2] Competitor report runs per month: Free 0, Pro 4, Business 30, Business Plus 60, Enterprise 120. [2] The Free plan includes no competitor report runs. [2]

Connections Pro, the first paid plan, is $39.99 a month. [2] Connections Business is $99.99 a month, with higher limits across every Connections product. [2]

Getting started

For Crayon, the sources cited do not describe the sign-up steps, so check the first screens to see what it asks for. Crayon is described as competitive intelligence software. [1]

To start with Connections Rivals, the Rivals front door has a 'Watch a rival' button. [2] Connections Rivals uses the same Connections login as the other Connections apps. [2] Rivals is a web app in the browser; wave 1 is web only. [2]

You can pick one of your own websites and see the rivals for that site. [2] You can also paste a list or CSV of websites and preview the status of every row before applying. [2] You can ask for a check of a rival's pages now. [2]

Things to check before you choose

Ask whether the buyer needs battlecards through Salesforce, Slack, Highspot, or other tools. Crayon provides battlecards through those tools. [1] Ask whether competitive insights need to be sent to an inbox, since Crayon automatically sends high-priority competitive insights there. [1]

Ask whether the buyer wants to watch named rivals for one of their own websites. Connections Rivals lets you choose one of your own websites and see its rivals. [2] Ask whether new Google ads matter, since Connections Rivals adds new ads from Google's Ads Transparency Center. [2] Ask how many competitor report runs are needed each month, since the Free plan includes zero. [2] [2]

Ask whether links to a rival's Meta, LinkedIn and TikTok ads are useful. Connections Rivals gives those links. [2] Check Crayon's current pricing before deciding, since its prices are not published in the cited facts. [1]

How to choose

If the need is battlecards in Salesforce, Slack, Highspot and other tools, Crayon's sources describe that. [1] If the need is AI that extracts competitive intelligence from data and creates sales talk tracks and sales plays, Crayon's sources describe that too. [1]

If the need is to watch named rivals on your own site, and to see what they change and which new Google ads they start running, Connections Rivals is built for that. [2] [2] [2] Connections Free costs $0. [2]

If the need is links to a rival's Meta, LinkedIn and TikTok ads from one place, Connections Rivals gives those links. [2] If the need is to restore a removed rival from Trash, Connections Rivals supports that. [2] If the need is a bulk import from a list or CSV with preview before applying, Connections Rivals supports that. [2]

Frequently asked questions

Is Crayon free to use?

Crayon's sources do not publish a free option or a price, so check Crayon's current pricing before deciding. [1] Crayon is described as competitive intelligence software. [1] Crayon AI extracts competitive intelligence from data, creates content, and provides sales talk tracks and sales plays. [1] Ask whether those functions match the work that needs to be covered before signing up.

Is Connections Rivals free for a site?

Connections Free costs $0, and going over a limit stops the feature rather than billing you. [2] The Free plan includes no competitor report runs. [2] Competitor report runs per month are 4 on Pro, 30 on Business, 60 on Business Plus, and 120 on Enterprise. [2] Connections Pro is $39.99 a month and Connections Business is $99.99 a month. [2] [2]

Does Crayon monitor competitors?

Crayon monitors competitors and alerts users to relevant intelligence. [1] Crayon scores competitive insights by importance. [1] Crayon also automatically sends high-priority competitive insights to users' inboxes. [1] If those alerts are important, check the current Crayon materials for the competitors and sources covered before deciding.

Can Connections Rivals show new Google ads from a rival?

Connections Rivals adds the new Google ads a rival has started running, taken from Google's Ads Transparency Center. [2] For each ad, it shows the headline, body text, call to action, the page the ad links to, and any offer. [2] It also gives links to a rival's Meta, LinkedIn and TikTok ads. [2]

Can Crayon send competitive alerts by email?

Crayon automatically sends high-priority competitive insights to users' inboxes. [1] Crayon monitors competitors and alerts users to relevant intelligence. [1] Crayon also provides battlecards through Salesforce, Slack, Highspot, and other tools. [1] Check the current Crayon materials if the required destination for alerts matters before choosing.

The Free plan includes no competitor report runs. [2] Connections Free costs $0, and going over a limit stops the feature rather than billing you. [2]

Try Connections Rivals

Sources

  1. Crayon, crayon.co, read 2026-10-23
  2. Connections Rivals' own description of itself (the product of this site's publisher)

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