---
{"title": "Connections Analytics vs Fathom Analytics in 2026", "description": "Compare Connections Analytics and Fathom Analytics by features, pricing, setup, and needs for people who run websites.", "url": "https://uncommoncomforts.com/connections-analytics-vs-fathom-analytics/", "date": "2026-10-20"}
---
Compare Connections Analytics and Fathom Analytics by features, pricing, setup, and needs for people who run websites.

Fathom Analytics is a privacy-focused analytics tool that describes itself as a Google Analytics alternative for understanding website analytics. [^1] Connections Analytics records website activity, shows traffic details, and connects website activity with areas such as revenue, search visibility, and site checks. [^2] [^2] [^2] Fathom Analytics says it provides privacy-focused analytics, email reports, UTM campaign tracking, and conversion measurement for actions such as signups, downloads, and purchases. [^1] [^1] [^1] [^1] Connections Analytics says it provides traffic reports with city-level geography, funnels of 2 to 8 steps, a live tile that refreshes every 30 seconds, JavaScript error and page speed checks, and read-only dashboard links. [^2] [^2] [^2] [^2] [^2]

| Option | Price | Included details |
|---|---|---|
| Fathom Analytics | 7-day free trial and from $15/month [^1] | $15/month up to 100,000 monthly pageviews; $25/month up to 200,000 monthly pageviews [^3] [^3] |
| Connections Analytics | Analytics has no separate price; it is part of Connections Pass [^2] | Starting on the free plan does not require a card; adding sites costs nothing extra [^2] [^2] |

## The short answer

Fathom Analytics is built around privacy-focused website analytics and describes itself as a Google Analytics alternative that makes analytics easier to understand while respecting visitor privacy. [^1] Connections Analytics is made by the team that publishes this site. It records page views and clicks after one script is added to a site, without manual tagging. [^2] Fathom Analytics says it provides email reports, UTM campaign tracking, and conversion measurement. [^1] [^1] [^1] Connections Analytics says it provides traffic reports, funnels, live page views, and checks for errors and page speed. [^2] [^2] [^2] [^2]

## What Fathom Analytics is built for

Fathom Analytics says it is a Google Analytics alternative focused on privacy. [^1] Its pages say it makes analytics easy to understand and respects visitor privacy. [^1] Fathom Analytics says it does not use cookies for analytics. [^1] Fathom Analytics says its lightweight script helps keep pages fast while showing what is working. [^1] Fathom Analytics says people can use UTMs to see how ad campaigns are doing and which newsletter links are clicked. [^1] Fathom Analytics says it can measure actions that matter to a business, including signups, downloads, and purchases. [^1] Fathom Analytics says it provides email reports for one site or several sites. [^1]

## What Connections Analytics is built for

Connections Analytics is made by the team that publishes this site. It gives a person who runs a website a way to record page views and clicks with one script, without adding tags by hand. [^2] The Overview shows a live tile that refreshes every 30 seconds and shows which pages people are on right now. [^2] Traffic reports include a city-level geography view, and funnels can be created and edited with 2 to 8 steps made of pages or clicks. [^2] [^2] The same script records JavaScript errors and page speed next to traffic. [^2] Stripe is a separate company that handles card payments, and revenue from Stripe can be seen linked to traffic. [^2]

## Pricing and fees

Fathom Analytics offers a 7-day free trial and says pricing starts from $15 per month. [^1] Fathom Analytics lists a $15 per month option for up to 100,000 monthly pageviews. [^3] Fathom Analytics lists a $25 per month option for up to 200,000 monthly pageviews. [^3] Connections Analytics says analytics has no separate price because it is part of Connections Pass. [^2] Connections Analytics says starting on the free plan does not require a card, and adding sites costs nothing extra. [^2] [^2] The published claims do not state a separate analytics fee for Connections Analytics. [^2]

## Getting started

Fathom Analytics says its plans start with a 7-day free trial. [^3] Fathom Analytics says it keeps your analytics history for as long as you are a customer and provides unlimited data retention. [^1] [^1] Connections Analytics says it is a web app that opens in a browser. [^2] Connections Analytics says a person can add a site and copy a small piece of code to put on it. [^2] If no data has arrived, Connections Analytics says it looks at the homepage once and says why. [^2] Connections Analytics says you can download each record of website activity by month. [^2]

## Things to check before you choose

A person who runs a website should check which reports are needed, how visitors should be measured, and whether the tool covers the decisions that need support. Fathom Analytics says it provides privacy-focused analytics, email reports, campaign tracking, and conversion measurement. [^1] [^1] [^1] [^1] Connections Analytics says it provides traffic reports, funnels, sharing links, and traffic controls. [^2] [^2] [^2] [^2]

## How to choose

Choose based on the work that needs to be done and the sources' stated features. Fathom Analytics says it supports privacy-focused analytics, email reports, campaign tracking, and measuring actions such as signups, downloads, and purchases. [^1] [^1] [^1] [^1] Connections Analytics says it supports live traffic views, funnels, revenue linked to Stripe, search visibility information, and AI visibility checks. [^2] [^2] [^2] [^2] [^2]

## Frequently asked questions

### Is Fathom Analytics a Google Analytics alternative?

Fathom Analytics says it is a Google Analytics alternative focused on privacy and says it makes analytics easy to understand while respecting visitor privacy. [^1] A person choosing a tool should check whether that approach matches the reports and decisions needed for the website.

### Does Fathom Analytics send email reports?

Fathom Analytics says email reports can be sent to yourself, your customers, or your coworkers for one site or several sites. [^1] A person choosing a tool can check what type of report delivery is needed.

### Does Connections Analytics track website visitors?

Connections Analytics says one script records page views and clicks without manual tagging. [^2] It also says the Overview has a live tile that refreshes every 30 seconds and shows which pages people are on right now. [^2]

### Does Connections Analytics show website revenue?

Connections Analytics says revenue from Stripe linked to website traffic can be viewed. [^2] Stripe is a card payment service, and a person choosing a tool should check how revenue information needs to connect with website activity.

### How much does Connections Analytics cost?

Connections Analytics says analytics has no separate price because it is part of Connections Pass. [^2] It also says starting on the free plan does not require a card and adding sites costs nothing extra. [^2] [^2]

You can start on the free plan without a card. [^2] Analytics has no separate price; it is part of Connections Pass. [^2] - [Visit Connections Analytics](/go/connections-analytics-vs-fathom-analytics)

## Sources

[^1]: Fathom Analytics, usefathom.com, read 2026-10-08 (https://usefathom.com)
[^2]: Connections Analytics' own description of itself (the product of this site's publisher) (/go/connections-analytics-vs-fathom-analytics)
[^3]: Fathom Analytics, usefathom.com/pricing, read 2026-10-08 (https://usefathom.com/pricing)